Aligning your company’s strategy with the strongest consumer trends is a powerful basis for success. Which is why our annual 10 Key Trends forecast, published every November, tells you what the trends are – but also how you can connect to them in a way that makes sense for your category and your brand.
We aim to inspire your innovation strategy – and get a jumpstart on the trends with most growth potential – by showing you what’s possible, which strategies work best, and how they work in real life.
Snapshots of over 200 companies and brands show what businesses are doing right now to connect to the trends, from Actimel, Anchor, and Arepa to Yakult, Yes Bar and Yoggies. We look at the strategies, products, the ingredients used, key nutrition facts, claims, marketing strategies and how they position themselves.
It’s a wealth of inspiration ideas for your own innovation work, which is why, every year, it’s used by companies around the world, and has been for 20 years.
In addition, to keep companies updated on how the trends are developing, we publish New Nutrition Business, a monthly selection of case studies exploring the trends in action in more depth.
We also offer consultancy, whether that’s showing how your company can make the most of the key trends, or whether it’s tailored to a specific challenge facing your business.
For more information, contact Allene Bruce at enquiries@new-nutrition.com
Our products
For access to our case studies of brands and strategies and our trend analysis you need a license to:
New Nutrition Business – published 11 times a year, a global view on the business of nutrition, includes 50 case studies each year
Kids Nutrition Report – quarterly report with case studies and insights into the global market for children’s nutrition products
We are best known for our 10 Key Trends in Food, Nutrition & Health. Used by companies around the world, it is the most useful report you will find on the shifts in health and nutrition - from science to the consumer - and how to use them in your strategy.
10 Key Trends is published in November each year. If you take out a license to New Nutrition Business you get this report as part of the deal.
Powerpoint versions of all of the above are available for Premium and Enhanced customers to use in your own presentations to colleagues and customers.
Premium Case Studies: we also publish 36 detailed brand case studies each year. These cover pricing, brand positioning, communications and everything you need to inspire your own efforts. Premium customers get access to the Case Studies free with their license package.
