We conducted a global study on the trends impacting on the wider dairy category, and also for a specific dairy product. In doing so we identified potential growth areas, market specifics, and developed a strategy to target each.

On behalf of a European health ingredients business, we analysed market potential of 2 of the company's brands, covering Europe, North America and Asian markets.  Our analysis determined which ingredient had the best chance of success and in which markets, then suggested sales, marketing and communications strategies for launch.

Our experience has shown that case studies are one of the most effective tools in understanding what works, and doesn't work, in a particular market.  Wherever possible in our research, we aim to illustrate our insights using appropriate case studies.
We have built up a large library of case studies over the years, and our Premium license holders can now access a growing number of these, with more added every week. 

One project focused on the meat snacking market in selected European countries.  After completing a full analysis of the current available offering in each market, we identified:

• consumer segments which were underserved
• messaging and flavour profiles which were most appealing for each group
• key elements essential for successful pack design

NNB worked with a fresh produce company who were looking to add value to their vegetables by entering the snacking market for the first time.

We undertook a review of current snacking products on the market, in all categories, identified some potential white space opportunities and advised on packaging, price point and key health messaging

NNB worked with the commercialisation team of a well known university to evaluate the commercial potential of 2 near market ingredients they had developed. Our analysis helped to identify:

• which ingredient had the stronger chance of success
• which markets offered most potential
• which routes to market would be best
• the key messages which resonated best with target consumers

One successful project focused on home delivery weight management brands in the US and selected European markets.

After mapping the current offering in each country, we were able to clearly identify the consumer segments, pricing strategies, and distribution routes which would offer the best return for our client.

One recent project reviewed the current product offering for digestive and immune health drinks including:

• the active ingredients
• the messaging and communication channels used
• the key routes to market

This study identified a number of potential opportunities for our client to introduce a new brand offering digestive or immune health benefits, with strategic advice on which markets, formats and messages would be most effective.

We have a number of long-term mentoring relationships with customers, including one with a European bakery business. We have provided regular strategic advice to this company for over 10 years, and have helped the business stretch their brand from its core category into new adjacent categories.

We’ve also supported the company to develop new international markets and successfully exploit new growth opportunities such as free from.

This business has grown organically to become the category leader.

We carried out market due diligence on a potential investment in the health ingredients arena, establishing that there was good potential for further growth and that the target brand was well positioned to take advantage of this. We provided a detailed roadmap of how the brand could achieve significant growth.