Some believe that plant-based milks and, more recently, lab milk are the more sustainable alternatives that are going to steal business away from dairy. Some even argue that plant milk substitutes already are mainstream and mass. But sales data doesn’t support this. In this video, Julian Mellentin looks at the numbers that prove that plant milks are still a niche business, and compares the nutrition of plant-based dairy substitutes and dairy to show where the problem lies.

Naturally Functional, Fragmentation, Weight Wellness, Snackification and Sustainability are the big drivers of consumer behaviour and of business strategy.  In this webinar, we present what companies are doing to connect to these five, over-arching consumer trends. 

Carbs are the top cosumer trend in 2021. It’s very clear that if you are operating in a carb category there’s both an opportunity and an increasingly pressing need to find more ways to upgrade your products, to connect to other trends. In this video, we present the opportunities for getting good growth with carbs.

Protein is the nutrient that can do no wrong. Unlike fat or carbs it has never had any negative association in dietary guidelines in science, or in consumers’ minds. In this video, we explore the growth opportunities for companies selling products with animal protein.

Protein is diversifying. There is a wealth of potential to develop new proteins that provide better nutrition. But alternative protein will not replace meat, and products developers should look beyond the ubiquitous pea! Find out what are the strategies that get good growth in the laternative protein arena in this webinar.

The pandemic has focused many consumers' minds on eating to protect themselves. People will be thinking more about what healthy eating means, and how to protect themselves against future infections. Just don’t expect them to all come to the same conclusion. Consumer beliefs are fragmented and will stay that way.

Consumers are losing their fear of fat, gradually moving from avoiding it to understanding that it’s OK to have some fat in moderation. While the belief that ‘fat makes you fat’ is still strong in some countries (in Asia and the Middle East for example) and some consumer groups, among health-aware consumers in the west, it is increasingly discredited. Find out what are the best ways to connect to the Fat Trend in this webinar.

Food has long been used by people to influence their mood. For the food and beverage industry ‘mood food’ was already a growth trend, with strong consumer interest. But the trend has been accelerated in 2020 by anxiety brought on by the lockdown of whole societies and the resulting challenges to mental wellbeing. In this webinar, Julian Mellentin presents three strategies in Mood.