Dairy has long been one of the most creative categories in the supermarket, creating new types of products and bringing new benefits to the consumer. But there is an increasingly wide gap between the performance of companies who understand the key consumer trends and make them part of their strategy – and those who do not.
“Key to success in dairy nutrition is that alongside your volume business you should incubate new products that are trend-connected – lower volume but usually higher margin,” said food industry consultant Julian Mellentin, author of a new report, 8 Key Trends in Dairy Nutrition. “These are the seeds from which future great trees can grow.”
