Report Detail

July 2020

Cheese snacking: a game-changing opportunity in health and indulgence

PDF: 20 pages

Price (PDF): US$150 £110 €130 NZ$220 AU$210 ¥16700
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Cheese snacking is one of the biggest opportunities for creative new product development, for business growth and improved profitability.

Brands such as Sargento Balanced Breaks, Whisps and others have already grown from zero in 2015 to over $500 million in sales by the start of 2020 – despite selling at super-premium prices.

Creative companies are providing cheese in convenient and interesting ways that make it easy for health-conscious consumers to incorporate it into their daily routine as an alternative to less healthy snacks.

People are increasingly embracing cheese as barriers to consumption fall – it’s no longer demonised for its fat and salt content, and science shows it may in fact be healthy. Cheese offers people a high-protein, low-sugar alternative to sweet or carb-heavy snacks.

Whether you are in the dairy business or the snacking business, this concise report spells out the wealth of ways in which you can make a success with cheese snacking. It covers products, positioning and pricing – all backed up with three detailed case studies.

Barriers to cheese consumption are coming down
Learning from America
What makes cheese a growth opportunity
Products
Positioning
Pricing
Cheese snacking case studies
Case Study 1: Sargento, premium cheese snacking innovation powers family business
Case Study 2: Whisps, soaring crisp sales show cheese rising as a force in snacking
Case Study 3: Amazin Grazin re-invents cheese as a healthy snack

Charts
Chart 1: Cheese is an under-appreciated snack opportunity
Chart 2: Dairy pioneered single-serve convenience 50 years ago
Chart 3: Cheese snacking to catch up with yoghurt
Chart 4: In the US, cheese snacking has been one of the success stories of the last five years
Chart 5: Cheese category architecture US
Chart 6: Cheese category architecture UK
Chart 7: Sargento Balanced Breaks has been one of the biggest snack success stories of the last five years
Chart 8: Premium pricing has not hindered Balanced Breaks growth
Chart 9: Price comparison, Whisps cheese crisps ($)
Chart 10: Price comparison, Amazin Grazin cheese bars (£)

Tables
Table 1: Cheese snacking formats
Table 2: Nutrition snapshot, Sargento double cheddar cheese, dried cranberries and salted walnuts
Table 3: Nutrition snapshot, Sargento Sunrise Balanced Breaks
Table 4: Nutrition snapshot, Whisps nacho
Table 5: Nutrition snapshot, Whisps tomato basil cheese
Table 6: Nutrition snapshot, Amazin Grazin berries and cherries

Contents