Wennström’s Four Factors of Success is a unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing. Developed by brand consultant Peter Wennström, and first used in practice in 1997, this is the first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print.

About this report

Wennström’s Four Factors of Success is a unique check-list for new product development and brand analysis that takes the guesswork out of food and health marketing.

Developed by brand consultant Peter Wennström, and first used in practice in 1997, this is the first time that this practical, concise and easy-to-follow step-by-step guide has been made available in print.

Intended for anyone involved in marketing, new product development, R&D or science commercialization, you can use the Four Factors to assess:

• What to do to create a health-enhancing brand that resonates with consumers
• What are the gaps in your current brand and product development strategy
• How to fill those gaps in a practical way
• What is the best communication strategy
• How competitor brands are likely to perform