Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: November 2019
Case study: Anamma
Voted the most impactful Swedish food brand of 2019, Orkla-owned Anamma keeps seeing success as one of the key brands of vegan meat replacements in the Swedish market. Sales reached $12.7m in 2018 and the brand strongly focuses on the potential environmental benefits of choosing plant-based over meat.
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Published: December 2018
Case study: Ape
After realising that university was not for him, 19 year old Zack Nathan founded Ape in 2014. The brand soon secured listings with many key retailers in the UK, and Ape sold an approximate $1.3 million worth of coconut snacks in 2017.
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Published: July 2024
Case study: Arla Jörd
After mocking dairy alternatives in a major Swedish campaign in 2018, Arla launched its own range of plant-based alternatives in 2020. The range has now been relaunched as Arla Jörd to strengthen the connection to the dairy giant, which is an interesting move.
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Published: September 2018
Case Study: Arla Keso
Arla launched the first cottage cheese in Sweden in 1958, targeting those looking to lose weight. Today the product has grown to become an appreciated snack for the sports-oriented consumers, and is used as a versatile ingredient in a range of sweet and savoury recipes.
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Published: September 2024
Case study: Bachan's
With a growth and capital efficiency that is rarely seen in CPG, Bachan’s shows that it is possible to achieve astonishing results even with a commodity like barbecue sauce.
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Published: July 2020
Case study: Bang
Bang Energy is the challenger brand that has managed to break in to the highly saturated and 'big food'-dominated category that is energy drinks. The brand's success and $1bn+ revenue reminds us that marketing can be a bigger source of disruption than innovative products or new science.
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Published: September 2021
Case study: Banza
Wanting to make nutritious food more accessible by reinventing traditional comfort foods, Banza launched its chickpea pasta range in 2014. Today it is the fastest-growing pasta brand in the US with products available in over 17,000 stores, up from 800 in 2015.
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Published: January 2019
Case study: Barebells
Sweden's leading brand of protein bars launched in 2016, and made an impressive $8.1 million in its first year on the market. The products are now available in 8 markets across Europe and have become popular among athletes and health-conscious consumers.
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Published: October 2018
Case Study: Barnana
Using his father's recipes for dehydrated bananas, Caue Suplicy has managed to create a $15m+ snacking brand together with friends Matt Clifford and Nik Ingersoll. Barnana is here to eliminate food waste, and to offer a healthy snacks to athletes on the go.
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Published: October 2017
Case Study: Belvita
By launching their biscuits in the UK in 2011, and the US in 2012, Belvita introduced a new category in these countries. There had not been a tradition of eating biscuits at breakfast time until then.
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