Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: August 2024
Case study: Kevin's Natural Foods
This ready meal brand connects to a number of important growth trends and addresses a wide range of personalised food preferences. The brand made it onto Circana’s list of the 10 most successful product launches in the US in 2023, with sales of $82.3m for that product alone.
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Published: November 2017
Case Study: KIND
First launched back in 2004 by Daniel Lubetzsky, KIND describe themselves as a 'not-only-for-profit’ company, aiming to "connect people and build more empathetic communities through social and philanthropic initiatives". Their proposition is to be "Kind to your body, your taste buds and the world."
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Published: July 2021
Case study: Kodiak Cakes
Family-run Kodiak Cakes gives US consumers permission to indulge with its range of high-protein wholegrain pancakes, waffles and cakes. The brand saw sales grow by 25% in 2019-2020, with revenue reaching $200m, and is a good example of why you should never underestimate the power of market trends.
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Published: December 2019
Case study: Koia
Koia has helped create a segment that proved new even to the ever-proliferating field of plant-based products: tasty vegan protein drinks. Since launch in 2014, Koia’s retail footprint has expanded to 5,000 stores across the US and the brand is expecting sales of $20m+ in 2019.
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Published: June 2024
Case study: KoRo
This German DTC brand has an impressive portfolio of over 1,000 SKUs. With a focus on taste and affordability it has grown its revenues to over €100m, compared to only €5m in 2019.
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Published: February 2023
Case study: Kourellas
Kourellas encourages its customers to “eat like a Greek” with its wide range of full-fat dairy products made from sheep, goat or cow’s milk. The small family brand was recently acquired by DELTA, a leader in the Greek dairy sector.
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Published: August 2024
Case study: La Mémère
This French ice cream brand, launched by a French politician in 2020, has essentially created a new economic system with its unique business model that focuses on an ultra-short product & distribution chain.
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Published: December 2018
Case study: Labnosh
Taking inspiration from US-based Soylent, university friends James Park and Yun Sei-Yeoung founded Labnosh in Seoul in 2014. Labnosh targets Millennials with their "futuristic food alternative" and managed to grow their sales by over 300% in 2016-2017.
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Published: October 2020
Case study: Laird Superfood
This direct-to-consumer brand offers anything from plant-based creamers to functional mushroom powders and have had a CAGR of 185% since 2017. The company recently received a $10-million investment from Danone Group.
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Published: October 2023
Case study: Laird Superfood (2023 update)
This maker of functional plant-based creamers and coffee saw impressive growth in its first seven years on the market, but has now stalled. Laird Superfood illustrates the value of a personal brand, and the vulnerability of basing your value proposition on ingredients.
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