Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: June 2020
Case study: P3 (2020 update)
This Kraft Heinz brand remains a popular snack option for Americans looking for "a more interesting way to get your protein". The brand is an excellent example of an umbrella brand done well and it has seen a 215% sales growth since its launch five years ago.
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Published: October 2019
Case study: Paper Boat
Paper Boat has made it their mission to reinvent traditional Indian beverages which have began to fall out of favour among millennials. The brand has been a key driver of parent company Hector Beverages’ fast growth in the past few years, and is an excellent example of a brand that uses provenance and nostalgia to build consumer loyalty.
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Published: February 2019
Case study: Pastoret
Family-owned Pastoret has grown to become a $25 million brand and is an excellent example of a brand that has succeeded thanks to the Authenticity & Provenance trend. With great-tasting yoghurt products and modern branding of an artisanal product, the brand has seen impressive sales growth in the past few years.
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Published: January 2023
Case study: Pastoret (2023 update)
The Spanish maker of gourmet yoghurt has continued to grow since we last wrote about them. It has stayed true to its roots, maintaining its position as a premium dairy brand while never ceasing to innovate.
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Published: November 2019
Case study: Peak Chocolate
Peak Chocolate combines dark chocolate with some of the most well-known and researched sports supplements, such as creatine and BCAA. The company was not off to an easy start, but has managed to grow and now offers three different products across Australia.
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Published: May 2022
Case study: Peperami
Dating back to 1979, Peperami is an excellent example of the success that can be reaped from the meat snacking trend. The brand saw a 20% growth last year and this is mainly thanks to its commitment to creative, stand-out marketing and a stream of innovative new products.
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Published: April 2019
Case study: Perfect Bar
Family-run Perfect Bar became the first brand in the US to offer refrigerated protein bars when it launched in 2008. Pioneering a new product concept like this is challenging, but the brand has persisted and is now available in more than 20,000 retailers across the US.
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Published: March 2023
Case study: Philadelphia
Philadelphia dominates the cream cheese category thanks to its long-established brand equity, a continuous marketing investment and a stream of often highly creative new products to refresh consumer interest. And if anyone can make plant-based cheese work, it is the Philadelphia brand.
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Published: February 2020
Case study: Pic's Peanut Butter
Bruce 'Pic' Picot set up Pic's Peanut Butter at the age of 55, after being diagnosed with a disease that put an end to his career as a sailing instructor. The company is today the best selling peanut butter brand in New Zealand, with revenue growth of 209% in the past three years.
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Published: April 2021
Case study: Pip & Nut (2021 update)
The UK's fastest growing nut butter brand grew strongly during the Covid-19 pandemic and saw revenue increase by 57.4%. But Pip & Nut is also an example of how hard it can be to grow beyond a niche in a crowded, intensively competitive and creative market like nut butters.
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