Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: June 2022
Case study: Quest Nutrition
This protein bar maker has recently entered the bakery space, providing consumers with high-protein and keto-friendly pizzas. The brand has seen impressive growth since it started in 2010 and achieved revenues of $350m+ in 2021.
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Published: January 2025
Case study: Quorn
After several successful years, the 40 year old mycoprotein company has hit a natural ceiling and is now facing the linked challenges of excess capacity, falling sales and falling profits.
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Published: April 2020
Case study: Quorn
The 35 year old mycoprotein brand connects to five key trends and recently repositioned itself as an environmentally sustainable option. It invested heavily in NPD in 2019, entering several new categories.
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Published: May 2024
Case study: Rakuren 8020
This Japanese yoghurt for dental health has been off to a slow start, but a continued focus on industry-academic collaborations gathering scientific evidence is hoped to turn the brand around.
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Published: August 2022
Case study: Ratio
Ratio was launched by General Mills in 2020, marking the company’s first foray into the keto world. The brand became an instant success and saw US sales of $34.4m (€33.85m) in 2021, making it one of the most successful new products in 2021.
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Published: November 2024
Case study: Real Good Foods
With a constant focus on innovation, this better-for-you frozen foods brand has seen a 200%+ sales growth over the past five years. It connects to emerging trends like Blood Sugar Management, but also established trends like Real Food and Animal Protein.
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Published: August 2020
Case study: Renjer
With jerky made from reindeer, elk or red deer meat, this Swedish company aims “to provide quality-aware consumers with a wide selection of snacks that are related to the Nordics”, putting Provenance at the heart of its strategy.
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Published: October 2023
Case study: Rest by Hy
Rest is a result of Yakult's Korean subsidiary Hy diversifying its portfolio to include a broader range functional dairy products. Launched in 2023, the Rest range offers a sleep care and a stress management product - both of which have been successful from the start.
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Published: October 2017
Case Study: Roobar
A Buglarian brand, Roobar launched in 2012 with the aim of offering an alternative snack and healthy treat
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Published: September 2020
Case study: Rude Health
Rude Health was founded with £4,000 worth of personal savings in 2005 and is today a £19 million brand. The brand's success has been fuelled mainly by its plant-based milk range launched in 2013 and June 2020 saw PepsiCo acquiring a 10% stake in the company.
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