Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

Sort by date
Published: May 2020

Case study: Straus Family Creamery

This family-owned dairy company claims to be the first 100% certified organic creamery in the United States. The company is highly mission-driven and promotes itself on platforms of provenance and environmental sustainability.

Download powerpoint
Published: November 2017

Case Study: Sweet Earth

Before retiring from their careers in the CPG industry, husband and wife Kelly and Paul Swette felt like they wanted to "do something that had lasting meaning and value". In 2011 they made this dream come true by creating Sweet Earth, a company that produces a range of plant-based, vegan ready meals and side dishes.

Download powerpoint
Published: November 2017

Case Study: Temple Turmeric

The pioneer of turmeric beverages in the US, Temple Turmeric, previously Tumeric Alive, was founded in 2008, after its founder Daniel Sullivan discovered “the life-changing and healing power of raw, organic turmeric” on a trip to Hawaii.

Download powerpoint
Published: January 2023

Case study: Terra Nostra

This Azores-based dairy company has used storytelling and key trends like provenance and sustainability to build its brand of grass-fed dairy.

Download powerpoint
Published: October 2019

Case study: The a2 Milk Company

With the most recent financial data and profiles of other A2 dairy brands around the world, this updated case study will give you an up-to-date picture of the market for A2 milk and the most recent figures that illustrate the market leader's success. 

Download powerpoint
Published: October 2020

Case study: The a2 Milk Company (2020 update)

With the most recent financial data and profiles of other A2 dairy brands around the world, this updated case study will give you an up-to-date picture of the market for A2 milk and the most recent figures that illustrate the market leader's success.

Download powerpoint
Published: February 2019

Case study: The Bridge

With a strong focus on provenance and organic, Italian The Bridge offers a range of dairy alternatives from ten different plant sources. Despite now being a $30m+ brand, The Bridge still has their headquarters in the small village of San Pietro Mussolino which is where it all began 25 years ago.

Download powerpoint
Published: April 2019

Case study: The Coconut Collaborative

After eight successful years with dessert brand Gü, James Averdieck entered the plant-based market and launched The Coconut Collaborative together with his brother Edward in 2014. The brand sells over $13m worth of it's coconut-based yoghurts and desserts every year, and launched in the US in early 2018. 

Download powerpoint
Published: September 2020

Case study: The Collective

This New Zealand brand was founded with the aim to “create an extraordinary yoghurt with an unbeatable taste”. It quickly grew to become New Zealand's best-selling gourmet yoghurt and today the UK is The Collective's biggest market, fuelled by the company's kefir range. 

Download powerpoint
Published: February 2023

Case study: The Milkman

This Egyptian premium dairy brand connects to many interesting key market trends and illustrates the power of being truly "Instagrammable". 

Download powerpoint