Case Studies

Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.

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Published: April 2019

Case study: The Coconut Collaborative

After eight successful years with dessert brand Gü, James Averdieck entered the plant-based market and launched The Coconut Collaborative together with his brother Edward in 2014. The brand sells over $13m worth of it's coconut-based yoghurts and desserts every year, and launched in the US in early 2018. 

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Published: September 2020

Case study: The Collective

This New Zealand brand was founded with the aim to “create an extraordinary yoghurt with an unbeatable taste”. It quickly grew to become New Zealand's best-selling gourmet yoghurt and today the UK is The Collective's biggest market, fuelled by the company's kefir range. 

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Published: February 2023

Case study: The Milkman

This Egyptian premium dairy brand connects to many interesting key market trends and illustrates the power of being truly "Instagrammable". 

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Published: January 2019

Case study: ThinkThin

In the 19 years since launch, ThinkThin has grown to become a $180 million brand by selling high-protein and low-sugar products aimed at women. 

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Published: April 2024

Case study: Tillamook ice cream

Tillamook has seen unique success in the ice cream space over the past few years, growing 19% in a category that only grew 3%. It shows the value of indulgence, naturalness, provenance and authenticity.

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Published: July 2023

Case study: Tim's Dairy

This small but profitable Greek-British yoghurt brand is a good reminder to companies that making a profit is as important as achieving constant growth.

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Published: June 2024

Case study: Too Good & Co

Danone rebranded its well-performing Two Good range of low-sugar yoghurts in April 2024 to allow for a portfolio expansion. The brand, first launched in 2019, is a rare example of a brand that succeeded in reinventing the already very mature yoghurt category.

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Published: September 2019

Case study: Tribe

Vegan sports nutrition brand Tribe has been around for less than four years but is already available in over 4,500 retailers across the UK and is aiming to become Europe's biggest sports nutrition brand by 2025. 

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Published: July 2019

Case study: TrooFoods

Founded in 2016, TrooFoods started as a brand of luxurious, healthy granola. But the founders soon realised that this was not enough for the business to take off, and TrooFoods today market their granola on a digestive wellness platform while offering gut health tests through a cooperation with Carbiotix. 

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Published: April 2024

Case study: True Fruits

This disruptive and provocative brand of fruit smoothies and shots provides excellent lessons in using packaging as a core marketing channel. With sales up 13% since 2022, the brand is the market leader in chilled fruit in Germany.

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