Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: December 2022
Case study: WhatIF
With plant milks and noodles made from Bambara groundnut, WhatIF positions itself as a radical and revolutionary company that works for sustainability in unique ways that truly make an impact. It launched in Singapore in 2020 and has recently expanded to the US, Australia, New Zealand and Malaysia.
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Published: September 2023
Case study: Wilde
The US maker of protein chips made from chicken breast connects to an impressive seven key trends and provides lessons in product development, flavour strategy and choosing the right name.
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Published: November 2023
Case study: Wipala
This Ecuadorian brand started as a university project and has evolved into a growing snacking business that connects to many of the most important market trends and proves the value of transparency.
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Published: December 2019
Case study: Yaar
Andrei Garbuz has developed the UK’s first handheld quark bars under the Yaar brand. Yaar launched in April 2019 and was off to a strong start with listings in all 7 Whole Foods and a nationwide listing with Sainsbury’s. The company is aiming to disrupt the UK dairy industry.
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Published: November 2021
Case study: Yakult
Yakult Honsha, the Japanese-headquartered maker of probiotic dairy drinks, has demonstrated the benefits of a highly-focused strategy and is one of the world's oldest and most successful health brands. There's no company that can afford to ignore the lessons from this extraordinary success story, which you will learn about in this extensive case study.
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Published: December 2023
Case study: Yakult (2023 update)
Yakult is one of the world’s oldest and most successful health brands. It has demonstrated the benefits of a highly-focused strategy and there are 4 important lessons from this extraordinary success story.
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Published: April 2023
Case study: Yakult 1000
Playing a key role in the Japanese yoghurt market since the 1930s, Yakult further established itself in the market with the launch of Yakult 1000. This product is available for home delivery only and saw sales of 100+ million bottles in the first quarter.
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Published: August 2020
Case study: Yeo Valley
Transparency sells, and coupled with sustainability, it can make a product appealing even to those consumers who otherwise think twice before buying dairy. This is the cornerstone of the success of Yeo Valley, the UK organic dairy brand that grew from a family business in the 1990s into a mainstream supermarket presence and £149.3 million sales in 2019.
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Published: June 2018
Case Study: Yooli
Created by Yuliya Flynn, a former attorney who wanted to introduce Americans to a favourite food from her childhood in Kazakhstan, Yooli farmer’s cheeses are 99% lactose free, high protein cross between cottage cheese and ricotta.
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Published: April 2021
Case study: YoPro
Danone's high-protein yoghurt brand has seen great success since its launch and achieved global sales of over $150m after only three years on the market.
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