Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: September 2022
Case study: Crystal Farms Cheese Wraps
Cheese is being reinvented as something indulgent-yet-healthy in consumers’ mind, and Crystal Farms is one of many brands that is benefiting from this. The brand launched its most innovative product to date in 2020, which made sales of $16.6m in its first full year on the market.
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Published: July 2024
Case study: Dave's Killer Bread
Dave’s Killer Bread made a name for itself as a brand co-founded by a former convict, Dave Dahl. The better-for-you bread maker's sales recently surpassed $1bn and the brand offers 5 important strategy lessons to learn from.
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Published: September 2022
Case study: Dave's Killer Bread
Bread may seem like a difficult category to succeed in. Dave's Killer Bread succeeded with an interesting story, striking packaging, interesting recipes and good taste. It is the best-selling organic sliced bread in the US and saw sales growth of 15% in the first quarter of 2022.
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Published: May 2020
Case study: De Vegetarische Slager
With the aim to entice meat eaters to eat more plant-based, De Vegetarische Slager clearly targets flexitarians with its meat-like soy-based meat alternatives. The company was acquired by Unilever in 2018 and the founder aims to become bigger than the biggest meat company in the world.
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Published: August 2023
Case study: Deliciously Ella
Deliciously Ella has evolved from a popular blog 10 years ago to a successful food brand with over 50 SKUs in its portfolio and £25m ($31.7m/€28.9m) in sales.
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Published: September 2019
Case study: Deliciously Ella
A young woman's blog about combating a disease through a change of diet has grown into a trendy food brand with sales of around $12m. Deliciously Ella's range includes over 30 plant-based and gluten-free products ranging from ready meals to snack bars and breakfast cereal.
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Published: October 2021
Case study: Desincha
This tea brand successfully popularised tea drinking in Brazil when launching digestive wellness teas and powders in 2017. It offers a valuable lesson in the power of influencer marketing.
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Published: February 2021
Case study: DoBem
This Ambev-owned Brazilian beverage brand has adopted a DTC approach in the face of Covid-19 and is popular with kids and young adults alike. But the DoBem story also shows that even for a popular and established brand, brand extension can be difficult to get right.
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Published: August 2023
Case study: Dobra Kaloria
This Polish family company has recently invested heavily in meat substitutes, after a failure in that space 25 years ago. With its new approach it illustrates the value of plant-based substitutes that are made from actual vegetables that the consumer can see and understand.
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Published: November 2022
Case study: Dole Boosted Blends
Dole's Boosted Blends line of frozen smoothie mixes launched in 2020 and became an instant hit. The range saw sales of $15.2 million in 2021, making it one of the most successful new products that year. The range connects to many key trends, including Mood & Mind, Digestive Wellness and Plants Made Convenient.
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