Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: March 2021
Case study: Essentia
Essentia became the pioneer in alkaline water when it launched in 1998. 23 years later it remains the market leader and the business was sold to Nestlé earlier this month.
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Published: February 2022
Case study: Fage
The pioneer of Greek-style yoghurt in the US and many other markets, Greek family business Fage has come a long way from its humble beginnings in 1926. Today it has a 15% share of the US Greek yoghurt market and revenues of over $500m.
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Published: June 2023
Case study: Fage (2023 update)
Family-run Fage, who pioneered Greek-style yoghurt in the US and many other markets more than 30 years ago, has come a long way from its humble beginnings in 1926. Today it has a 15% share of the US Greek yoghurt market and revenues of over $550m.
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Published: July 2019
Case study: Fairlife
The ultra-filtered milk invented by dairy farmers Sue and Mike McCloskey became an instant success when Coca-Cola launched it under the Fairlife brand in 2015. Sales reached $300m+ in 2018, but a recent animal abuse scandal on one of Fairlife's main farms may take its toll on the brand.
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Published: October 2022
Case study: Fairlife (2022 update)
With sales exceeding $1bn, Fairlife is one of Coca-Cola’s top performing brands and provides good lessons in how the dairy industry can respond to the rise of plant milks.
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Published: October 2017
Case study: Fazer vegetable breads
Formed in 1861, Fazer and offers a range of bakery, confectionery and cereal products. In 2015, the company launched breads containing various root vegetables and/or beans to reduce the grain flour content of the bread. Their product won the ’Positioning’ category of the Gama Innovation Award in 2016.
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Published: August 2018
Case study: Forbidden Foods
The Australian start-up founded in 2010 wants to “feed the world with the world’s best”, and are doing this by offering organic rice in different constellations. In 2017 Forbidden Foods entered the RTE market, with premium rice pudding made from black rice.
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Published: August 2018
Case study: Freche Freunde
After seeing the extensive range of healthy kids' snacks in the US, the founders of Freche Freunde decided to try and offer something similar in their home country Germany. Seven years later, they have a $30m+ company whose products are available in 18 international markets.
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Published: March 2019
Case study: Fresh Fitness Food
Born out of a frustration with the lack of access to tailored nutrition in London, Fresh Fitness Food today serves 10 cities across the UK with personalised meals delivered on a daily basis. With a strong focus on fitness and health the brand targets the busy, health-aware consumer looking to have all their meals personalised and freshly prepared for them.
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Published: November 2020
Case study: Fresheasy
South Korea's number one meal kit delivery service wants to “free the world of cooking” and shows how Covid-19 has forced a pivot in strategy.
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