Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: July 2018
Case Study: Huel
Now updated with new market data: Huel is a UK based brand which offers a complete nutrition meal alternative - the brand name is a shortened form of "human fuel"
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Published: August 2021
Case study: Iswari
This Portuguese powder brand is an example of how growth and expansion is possible without going into mass retailers. It is also a good example of a social media marketing strategy done well.
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Published: September 2023
Case study: John West
The market leader in the British tinned fish market has shown many signs of clever innovation in its attempts to reinvent an uneventful staple category as a modern health food.
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Published: August 2018
Case Study: Kelda Go Soup
A traditional Arla-owned soup brand that started in 1992 has taken the step into the snacking market. With cold, drinkable soups Kelda is offering Swedish consumers a new and convenient way to consume vegetables on the go.
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Published: April 2023
Case study: Kevin's Natural Foods
This ready meal brand connects to a number of important growth trends and addresses a wide range of personalised food preferences – paleo, keto, free-from dairy, gluten, soy and refined sugars. It recorded sales of $140m in 2022, up 40% from 2021.
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Published: August 2024
Case study: Kevin's Natural Foods
This ready meal brand connects to a number of important growth trends and addresses a wide range of personalised food preferences. The brand made it onto Circana’s list of the 10 most successful product launches in the US in 2023, with sales of $82.3m for that product alone.
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Published: November 2017
Case Study: KIND
First launched back in 2004 by Daniel Lubetzsky, KIND describe themselves as a 'not-only-for-profit’ company, aiming to "connect people and build more empathetic communities through social and philanthropic initiatives". Their proposition is to be "Kind to your body, your taste buds and the world."
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Published: July 2021
Case study: Kodiak Cakes
Family-run Kodiak Cakes gives US consumers permission to indulge with its range of high-protein wholegrain pancakes, waffles and cakes. The brand saw sales grow by 25% in 2019-2020, with revenue reaching $200m, and is a good example of why you should never underestimate the power of market trends.
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Published: December 2019
Case study: Koia
Koia has helped create a segment that proved new even to the ever-proliferating field of plant-based products: tasty vegan protein drinks. Since launch in 2014, Koia’s retail footprint has expanded to 5,000 stores across the US and the brand is expecting sales of $20m+ in 2019.
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Published: June 2024
Case study: KoRo
This German DTC brand has an impressive portfolio of over 1,000 SKUs. With a focus on taste and affordability it has grown its revenues to over €100m, compared to only €5m in 2019.
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