Our case studies focus on brands and products that provide lessons from real challenges and opportunities which you can use to inform business strategy. They are packed with detail including brand portfolio, pricing, and communications and marketing strategy, merchandising and distribution, and come with a check list of key lessons learned.
Published: February 2022
Case study: Lifeway
Lifeway created the kefir category in US in the late 1980s. The brand struggled as the kefir market reached its natural ceiling in the late 2010s but a pivot in messaging strategy has turned the company around, resulting in 15% growth in 2021.
Download powerpoint
Published: January 2022
Case study: Poppi
This American brand has managed to make a dent in the intensely competitive soda market with its range of prebiotic, apple cider vinegar-infused sodas.
Download powerpoint
Published: January 2022
Case study: Biotiful (2022 update)
The British kefir brand continues to see strong growth and is an excellent example of a brand that has thrived thanks to its ability to keep its finger on the market’s pulse and stay nimble. Revenue reached £27m in 2021, up 40% from 2020.
Download powerpoint
Published: December 2021
Case study: GT Living Foods
GT Living Foods is the 25 year old company that essentially created the $1.3bn kombucha category in the US. It remains the market leader today and had sales of around $300m in 2020.
Download powerpoint
Published: December 2021
Case study: Mud Wtr
Shane Heath got tired of the Silicon Valley culture and decided to leave the tech start-up industry to create Mud Wtr - an adaptogen-enriched powdered coffee alternative sold DTC. The brand has seen great success over the past year and is proof that it is possible to build a flourishing F&B business entirely without the help of traditional retailers.
Download powerpoint
Published: November 2021
Case study: Yakult
Yakult Honsha, the Japanese-headquartered maker of probiotic dairy drinks, has demonstrated the benefits of a highly-focused strategy and is one of the world's oldest and most successful health brands. There's no company that can afford to ignore the lessons from this extraordinary success story, which you will learn about in this extensive case study.
Download powerpoint
Published: November 2021
Case study: Cheribundi
Cheribundi's tart cherry juice for athletic recovery is available in 50,000 retailers across the US and the brand is proof that good science is nothing, if your product doesn’t simultaneously connect to key market trends and fashionable belief.
Download powerpoint
Published: October 2021
Case study: Brazi Bites
Brazi Bites overcame the difficult challenge of creating a new category when launching Brazilian cheese breads in 2010. Ten years on, the brand hit $25m in revenues and can be found in over 15,000 retailers across North America.
Download powerpoint
Published: October 2021
Case study: Desincha
This tea brand successfully popularised tea drinking in Brazil when launching digestive wellness teas and powders in 2017. It offers a valuable lesson in the power of influencer marketing.
Download powerpoint
Published: September 2021
Case study: Banza
Wanting to make nutritious food more accessible by reinventing traditional comfort foods, Banza launched its chickpea pasta range in 2014. Today it is the fastest-growing pasta brand in the US with products available in over 17,000 stores, up from 800 in 2015.
Download powerpoint
