Published: November 2010
Smart start-up strategy in healthy food and beverage
If you have an idea for a new food or beverage with health benefits, or nutrition science that you want to commercialise, how do you successfully take it to market? Starting up a new business in healthy foods and beverages is risky; the cost of marketing is always higher than entrepreneurs believe it is going to be, and the rate of sales growth is always slower. This report sets out the five elements of successful start-up strategy over 21 pages, drawing on lessons from 28 key case studies of recent start-ups, both successful and unsuccessful. All the case studies are based on interviews with the companies themselves to give you a first-hand account of what works and what doesn't, enabling you to maximize your chances of success.
Price (PDF):
US$530 £320 €400 NZ$630 AU$570 ¥550000
Published: October 2010
Fiber for digestive health
Digestive health is the biggest growth trend in foods and beverages - and it's the health benefit area with the most untapped opportunities. It's high fiber products that have the most potential - as can be seen from the meteoric success of brands like Fiber One. This report analyses the successes and the failures to enable you to find the most appropriate strategy in your category.
Price (PDF or PPT):
US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: May 2010
Strategies in enhanced water Analysis and case studies from the US market
Based on industry interviews and supermarket sales data this report analyses recent enhanced water successes and failures in the US, covering, among many other areas: low/no calorie, protein weight management, skin and beauty, and medicalised functionality.
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US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: April 2010
Pom Wonderful: how innovation in science, packaging and branding can create a new superfruit category
Pom Wonderful pomegranate juice is the world's most distinctive beverage brand. First launched in 2002 in innovative and eye-catching bottles, its meteoric rise helped create a category which did not previously exist. This all-new Case Study from New Nutrition Business delivers a close-up view of Pom Wonderful's strategy and positioning and the lessons that everyone can learn from this extraordinary brand
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US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: March 2010
Innocent Drinks: seven strategy lessons from the setbacks of Europe's biggest smoothie maker
Innocent Drinks rocketed from start-up to over $200 million in retail sales within eight years, creating a brand new category in Europe – fruit smoothies – and enjoying premium prices. But between 2007 and 2009 its sales plunged by 29% (Neilsen), and prices were slashed.
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US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: March 2010
Coconut water: innovation and natural health benefits drive a new category
From Brazil to America to Europe: coconut water is the fastest-growing new category, with retail sales already above $450 million (€327.5 million), thanks to its strong isotonic, hypo-allergenic and all-natural health benefits. Using new processing technologies and new brands, start-ups in Germany, the US and elsewhere are growing coconut water sales and getting premium prices. Coca-Cola, PepsiCo, some of Europe’s biggest brewing families and even Madonna have invested in the sector.
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US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: January 2010
20 Key Case Studies in Functional and Health-Enhancing beverages
Using 20 detailed Case Studies of brands addressing a range of benefits – energy, joint health, sports beverages, protein boosting, digestive health, weight management and heart health – this report looks at what makes some functional and health-enhancing brands succeed and what makes others fail.
Price (PDF):
US$530 £320 €400 NZ$630 AU$570 ¥550000
Published: December 2009
10 Key Trends in Food, Nutrition and Health 2010
Our annual forecast of the most important current and future trends gives unrivalled practical insights to help you better shape the future of your business. Delivered to you in pdf or as a powerpoint that you can incorporate into your own presentations, our trends report provides you with broad and deep insights all backed with supermarket sales data and our trademark to-the-point opinions as well as a concise bullet-point summary of each trend and the key success factors.
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US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: October 2009
Probiotic juice: five key strategy lessons from Europe and the US
Case studies in digestive and immune health. Probiotic juice is one of the biggest untapped innovation opportunities in the healthy beverage business, worldwide. The author of this unique report, Julian Mellentin, drawing on case studies from Europe and the US, sets out the five key lessons that are essential reading for anyone who wants succeed in probiotic juice.
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US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
Published: July 2009
Organic and all-natural kids? snacks and baby foods
Seven Key Case Studies Health-conscious parents seem committed to continuing to buy healthy food for their children despite the recession, even as they economise in other areas.
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US$530 £320 €400 NZ$630 AU$570 ¥550000
20% Discount if PDF and PPT purchased together
